College brief set by Moving Brands, we were asked to create an identity for a fictional new modern art gallery in Leeds. Working in teams , we based our identity on geographical paths and contours (hence the name Aire, after the River Aire running through Leeds City Centre).
Brand guidelines were developed using the various contour shapes of the logo together with a series of colours indicating Depth.
These guidelines also allowed for the creation of posters and leaflets:
With hindsight, there is far too much going on and it has taught me to distill my ideas to the most successful rather than try and crowbar ever single idea in to one!
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